Brass is an alloy of copper and zinc. The proportions of zinc and copper can be varied to create a range of brasses with varying properties. For jewelry, the most commonly used percentages of copper and zinc is 67% and 33%. This mixture helps the brass become stronger and more durable than copper alone, which allows for superb electroplating quality, and thus, it is the perfect combination for fashion jewelry.
Imitation Gold is a coating of metal whose color looks like 14k-18k gold, making jewelry more affordable but at the same time keeping the good quality. Imitation gold has a tint of red, and appears to have a reddish yellow hue.