White Metal is any alloy that is light-colored, and is used especially as a base for plated silverware, ornaments and jewelry. Some of the metals used to create this alloy are antimony, tin, lead, cadmium, bismuth and zinc. Not all of these metals are found in all white metal alloys, but are combined to achieve a desired need, such as being able to be casted and polished.
Imitation Gold is a coating of metal whose color looks like 14k-18k gold, making jewelry more affordable but at the same time keeping the good quality. Imitation gold has a tint of red, and appears to have a reddish yellow hue.